Wednesday, October 03, 2007

Stupid Corporate Branding (SCB) v2.1

And another spied this morning..

A nice dark blue van run by the firm Calligan zips about the capital delivering …"Business Water".

That'll be somewhat more serious and commerically-minded H2O than the stuff from the tap or supermarket then?

As this is likely to become a series, as a good and true corporate citizen, I've decided to establish an acronym -- SCB and will append numeric iterations à la software and now (dire) films starring Bruce Willis. Te he

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